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IWC Watches

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International Watch Co, also known as IWC, is a Swiss watch manufacturer located in Schaffhausen, Switzerland. IWC is an active member of the Federation of the Swiss Watch Industry FH.

Located in Schaffhausen, Switzerland, IWC Schaffhausen is notable for being the only major Swiss watch factory located in eastern Switzerland, as the majority of the well-known Swiss watch manufacturers are located in western Switzerland. "Notwithstanding the lingua franca of IWC is German.

In 1888 electricity began to take over at the watch factory. J. Rauschenbach had a power line installed which supplied it with electricity. During the first few years the electrical power was probably used only for lighting purposes and the galvanic gold-plating of watch movement parts. Shortly before the turn of the century, the company started converting its production machines to electricity. An electric motor made by Brown, Boveri & Co. from Baden powered the engines in the factory, transmitting the energy via a complicated arrangement of shafts and drive belts in the factory workshops. These were later replaced during the 1930s with individually-powered machines.

1900 - 1960

During the period just before and after the First World War, E.J. Homberger devoted himself to devising and setting up social institutions. He extended the living quarters for factory employees and established a fund for widows and orphans. In 1929, the name of the fund was changed to the J.Rauschenbach Foundation and in 1949 he founded the Watch Company Welfare Foundation.

On April 1 1944, as a result of a fatal error, Schaffhausen was bombed by the United States Army Air Force. The watch factory was hit by a bomb which failed to detonate after crashing through the rafters. The flames from incendiaries exploding nearby penetrated the building through the broken windows but were extinguished by the company's own fire brigade.

After World War 2, IWC was forced to change its focus. All of Eastern Europe had fallen under the Iron Curtain, and the economy of Germany was in shambles. As a result, old contacts and connections with other countries in Europe and the Americas as well as Australia and the Far East were revived and intensified or established.

1970's - Present

In the 1970s and 80s, the Swiss watchmaking industry underwent a phase of far-reaching technological change. Following in the wake of the use of miniaturized electric batteries as a source of energy for wristwatches from the late 1940s onwards and the invention of the transistor in 1947, purely mechanical watch technology developed into a hybrid discipline of precision mechanics and electronics.

IWC managed to avoid investing heavily in expensive and eventually unsuccessful technologies, such as the electronically controlled balance. The UHRENFABRIK H. E. HOMBERGER co-founded and was a shareholder in the ""Centre Electronique l'Horlogerie Suisse"" (CEH) in Neuchâtel and was financially involved in the development of the Beta 21 quartz wristwatch movement, which was first presented to the public at the 1969 Industrial Fair in Basel. In actual value terms, this movement accounted for about 5-6% of total sales of quartz watches. Parallel to this, the company expanded its collection of jeweler watches to include ladies watches with mechanical movements. The year 1973 was IWC's most successful of the post-war period.

The cataclysmic rise in gold prices in 1974 had grave consequences for the watch exporting industry. Between 1970 and 1974 the price of gold rose from 4850 to 18 000 francs and the value of the dollar against the Swiss currency plummeted by up to 40%. As a result, the price of watch exports rose by as much as 250%. At the same time Japan was flooding the market with cheap quartz watches.

A change of direction was necessary and this led to the adoption of a number of measures. In order to survive, IWC, under the leadership of Director and CEO Otto Heller, built up a line of high-quality pocket watches, and, apart from setting up its own modern wristwatch and case manufacturing facilities, began working closely with Ferdinand A. Porsche as an external designer. In addition, IWC pioneered new watchmaking technologies, notably the first titanium bracelets, developed in 1978.

For its new plans IWC required a high level of venture capital. With the help of the Swiss Banking Corporation, the company was put in contact with VDO Adolf Schindling AG, which took a majority interest in IWC in 1978.

At the same time, IWC reacquired the name it had originally been given by its founder F.A. Jones (INTERNATIONAL WATCH CO. AG).

In 1981, Otto Heller succeeded H.E. Homberger as general manager following the latter's retirement on age grounds. The new director, Günter Blümlein, pushed for rapid implementation of planned changes, put the existing advertising campaign to work, built up the customer base, and solidified IWC's finances.

In 1991 IWC director Günter Blümlein founded the LMH Group with its headquarters in Schaffhausen. With a 100% stake in IWC, 60% in Jaeger-LeCoultre and 90% in the Saxony-based watchmaking company of A. Lange & Söhne, the Group employed some 1440 persons.

In July 2000, LMH was acquired by Richemont, a Zug-based luxury goods group, for CHF 2.8 bn. Despite the takeover by Richemont, IWC was guaranteed that it would continue to be managed by the same executives from the LMH Group.

In the year 2001 IWC went online with the Collectors Forum.

Sales History

The company began keeping detailed records for every watch that has left the factory since 1885. Since 1885, details of the caliber, materials used and cases have been entered into the records. In the case of later models, these also include the reference number, delivery date and the name of the authorized dealer. For a small fee, the owner can obtain precise information about their watch, as long as the watch is at least ten (10) years old.

The company claims that its service department has the parts and is capable of repairing and maintaining watches from every era since IWC's foundation in 1868."

IWC Movements

Most modern movements in watches of IWC are based on movements supplied by ETA and heavily modified by IWC. This is common practice by many high end watch marques. In particular, the Caliber 30110 is a modified ETA 2892A2, and the Caliber 79230/79320/79350 is a modified ETA/Valjoux 7750.

Movements not based off of ETA movements include the Caliber 5000 and the Caliber 8000, which use the Pellaton winding system, and the pocket watch movements used in the Portuguese F.A. Jones and other IWC pocket watches. IWC also uses a JLC meca-quartz movement in their Portofino chronographs.

 


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